Privacy Policy
Last Updated: April 28, 2026
Assisted Fertility Program (“Assisted Fertility,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://assistedfertility.org/, contact us, request information, schedule a consultation, submit a form, make an online payment, or otherwise interact with our website or services.
This Privacy Policy applies to information collected through our website and related online communications. It is not intended to replace our HIPAA Notice of Privacy Practices, which may apply to protected health information collected or maintained as part of your care.
1. Information We Collect
We may collect the following types of information:
Information You Provide Directly
When you use our website, contact forms, consultation forms, payment forms, or communicate with us, we may collect:
– Name
– Email address
– Phone number
– Mailing address
– Reason for contacting us
– Appointment or consultation requests
– Messages or questions submitted through the website
– Fertility-related information you choose to provide
– Payment or billing-related information
– Insurance or financing-related information, when applicable
– Any other information you voluntarily submit to us
Please do not submit urgent medical information through our website. If you are experiencing a medical emergency, call 911 or contact your healthcare provider directly.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
– IP address
– Browser type
– Device type
– Operating system
– Pages visited
– Time spent on the website
– Referring website
– General location information
– Website interactions
– Cookies, pixels, and similar tracking technologies
We may use tools such as analytics software, advertising pixels, call tracking tools, security tools, embedded maps, forms, or third-party plugins to help operate and improve the website.
Information From Third Parties
We may receive information from third-party service providers, such as:
– Appointment scheduling providers
– Payment processors
– Website analytics providers
– Advertising platforms
– Call tracking providers
– Email or text communication tools
– Financing or insurance-related partners, when applicable
2. How We Use Information
We may use collected information to:
– Respond to your questions or requests
– Schedule consultations or appointments
– Provide fertility-related information
– Communicate with you by phone, email, text message, or mail
– Process online payments
– Improve our website and services
– Personalize your website experience
– Monitor website performance and security
– Conduct advertising, marketing, and outreach
– Track the effectiveness of marketing campaigns
– Comply with legal, regulatory, billing, and healthcare obligations
– Protect our rights, patients, staff, website, and business operations
By submitting a form or contacting us, you agree that we may contact you using the information you provide. Message and data rates may apply for text communications.
3. HIPAA and Health Information
Assisted Fertility Program may be subject to federal and state healthcare privacy laws, including HIPAA, when handling protected health information.
Information you provide through the website may become protected health information if it is connected to your care, treatment, payment, or healthcare services. In those cases, our use and disclosure of that information may be governed by our HIPAA Notice of Privacy Practices, not just this Privacy Policy.
This Privacy Policy is intended to describe website data practices. It does not replace your rights under HIPAA or any applicable healthcare privacy law.
4. Cookies and Tracking Technologies
Our website may use cookies, pixels, scripts, and similar technologies to:
– Help the website function properly
– Remember preferences
– Understand how visitors use the website
– Improve website performance
– Measure advertising effectiveness
– Support retargeting or online advertising
– Detect fraud or security issues
You can adjust your browser settings to block or delete cookies. However, some parts of the website may not function properly without cookies.
Third-party platforms such as Google, Meta/Facebook, or other advertising and analytics providers may collect information about your activity on our website and other websites. These providers may use that information according to their own privacy policies.
5. Online Advertising and Analytics
We may use online advertising and analytics services to better understand how people find and use our website. These services may collect information such as pages viewed, links clicked, device information, IP address, and browsing activity.
We may use this information to:
– Improve our website
– Understand visitor behavior
– Measure marketing performance
– Show relevant advertisements
– Improve patient outreach and education
You may be able to opt out of certain advertising tracking through your browser settings, device settings, or third-party opt-out tools.
6. How We Share Information
We do not sell your personal medical information.
We may share information with:
– Healthcare providers and staff involved in your care
– Service providers that help us operate the website
– Payment processors
– Scheduling or communication platforms
– Marketing and analytics providers
– IT, hosting, and security vendors
– Insurance, financing, or billing-related partners, when applicable
– Legal, regulatory, or government authorities when required
– Other parties with your consent or as permitted by law
Our service providers are expected to use information only as needed to provide services to us and to protect the information they handle.
7. Payment Information
If you make a payment through our website, payment information may be processed by a third-party payment processor. We do not control the privacy practices of third-party payment processors. Their use of your payment information is governed by their own privacy policies and security practices.
8. Text Messages, Calls, and Emails
If you provide your phone number or email address, we may contact you regarding your inquiry, consultation request, appointment, services, billing, or other practice-related matters.
Communications may include:
– Phone calls
– Emails
– Text messages
– Appointment reminders
– Follow-up messages
– Service-related updates
– Marketing or educational communications, where permitted by law
You may opt out of marketing text messages by replying “STOP” or by contacting us directly. You may opt out of marketing emails by using the unsubscribe link, when available, or by contacting us.
Please note that standard email and text messaging may not always be secure. Avoid sending sensitive medical information through unencrypted email or text unless instructed by our office.
9. How We Protect Information
We use reasonable administrative, technical, and physical safeguards to help protect personal information. However, no website, email system, payment system, or online transmission is completely secure. We cannot guarantee absolute security of information transmitted through the website.
10. Your Choices and Rights
Depending on the type of information involved and applicable law, you may have the right to:
– Request access to certain information
– Request corrections to inaccurate information
– Ask us not to contact you for marketing purposes
– Request information about how your protected health information is used or disclosed
– Request a copy of our HIPAA Notice of Privacy Practices
– Exercise other rights available under applicable privacy or healthcare laws
To make a request, please contact us using the information below.
11. Third-Party Websites
Our website may contain links to third-party websites, platforms, maps, videos, payment portals, social media pages, or other external resources. We are not responsible for the privacy practices, content, or security of third-party websites. Please review the privacy policies of any third-party websites you visit.
12. Children’s Privacy
Our website is intended for adults seeking information about fertility services. We do not knowingly collect personal information from children under 13 through our website. If we learn that a child has submitted personal information, we will take reasonable steps to delete it.
13. Data Retention
We retain information for as long as reasonably necessary to respond to inquiries, provide services, maintain business records, comply with legal and healthcare obligations, resolve disputes, and enforce our agreements.
Medical records and protected health information may be retained according to applicable healthcare record retention requirements.
14. State Privacy Rights
Depending on where you live, you may have additional privacy rights under state law. If applicable, you may request access, correction, deletion, or information about certain uses of your personal information.
We will respond to privacy requests as required by applicable law.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we update it, we will revise the “Last Updated” date above. Your continued use of the website after changes are posted means you accept the updated Privacy Policy.
16. Contact Us
If you have questions about this Privacy Policy, our website privacy practices, or your privacy rights, please contact us:
Assisted Fertility Program
3627 University Blvd. South, Suite 450
Jacksonville, FL 32216
Phone: 904.398.1473
Email: info@assistedfertility.org